Service Details

Creative Support

🎨 **Creative Strategy & Design Services**. Tazama Media begins with strategic client discovery sessions to align on brand voice, audience targeting, and campaign goals. Using this insight, our team develops creative briefs and maps content into bold, short-form LED visuals ideal for mobile advertising. We use A/B testing to evaluate multiple creative versions, optimizing based on engagement and location-based analytics. Our design team specializes in motion graphics tailored for LED displays, reformatting client materials for visual impact at all hours, and offering industry-specific templates for faster content creation.

🧠 **Messaging, Collaboration & Production**. We provide expert copywriting support with attention-grabbing headlines, culturally relevant multilingual messaging, and clear calls to action. Through collaborative tools like Figma and Frame.io, clients can review and provide feedback in real time, with typical creative turnaround times of 48–72 hours. Final deliverables are production-ready, formatted to LED specs, and undergo thorough quality checks to ensure clarity, compliance, and effectiveness. Day-parted and geo-targeted creatives enhance message relevance throughout the day and across neighborhoods.

📊 **Performance Analytics & Client Enablement**. For clients seeking deeper insights, our optional analytics tools track engagement through heatmaps, content scores, and visual dashboards. Reports highlight creative effectiveness by route and time, offering actionable recommendations. To empower clients, we provide a Creative Guidelines Handbook, conduct training webinars, and offer hands-on support through dedicated account managers and designers. This comprehensive support ensures clients get the most from their digital car-top campaigns, from concept to optimization.