Service Details

Custom Route Targeting

🎯 **Purpose & Strategy of Custom Route Targeting**. Custom route targeting is designed to maximize ad exposure by navigating through high-traffic zones where target audiences live, work, and commute. This strategic mobility enhances campaign effectiveness by increasing message reach and frequency. Tazama also offers geographic exclusivity, ensuring clients or industries avoid overlapping with competitor campaigns, allowing for a more focused and competitive presence in specific zones.

🛣️ **Planning & Personalization Process**. The route planning process begins with a client discovery session to define campaign goals and identify target audiences. Using traffic heatmaps, demographic data, and consumer behavior insights, Tazama maps optimized routes across core high-visibility zones like Downtown Toronto, Mississauga, and Scarborough. Optional event-based targeting allows advertisers to align routes with major concerts, festivals, or grand openings. Clients can choose from tailored route packages such as the Starter Loop, Target Plus, or City Dominator, each offering different levels of coverage, targeting precision, and duration.

📊 **Execution, Reporting & Tools**. To ensure transparency and continuous improvement, campaigns are tracked in real-time with GPS, and heatmap reports are provided post-campaign to visualize reach and effectiveness. Time-based targeting (dayparting) is applied across morning, midday, evening, and weekend slots to align with traffic patterns. Route optimization suggestions are shared for future planning. The entire process is powered by advanced tools including Google Mobility Reports, mobile location data APIs, proprietary planning software, and weather-adaptive routing (currently in beta).